Guided tutorials to elevate your beauty routine

Become a member today

4.3 stars · 36+ App Store ratings

“I LOVE THIS THING. I went from being a very casual makeup-wearer to being able to do my own makeup as a bridesmaid and looking professionally done. It's saved me hundreds.”
gilliangm32 · App Store
“I've had this app for close to two years now and it only keeps getting better. The content and quality of Kelli Anne's videos are top tier — a must have for any beauty enthusiast.”
lil8805 · App Store
“Kelli Anne walks you through step-by-step tutorials with helpful tips along the way, and links every product so you can recreate the exact look at home.”
barrebellejen · App Store
“As a busy mom of 2, I need quick, easy tutorials to follow. Kelli's tips and education style are unmatched. 150+ tutorials is a STEAL — and a new one drops each week.”
user27515 · App Store
“New videos every Wednesday gives me the opportunity to try a new look every weekend. Such a great app and very user friendly. 10/10 recommend.”
AlainaD31 · App Store
“The best makeup tutorial app + community in the game.”
okurrrrr27 · App Store
“Kelli is amazing and I love her tutorials and work. I've learned so much from her — approachable for beginners, pros and everyone in between.”
emilyadeliade · App Store
“I absolutely love KA and her app. She's seriously taught me so much!”
rachcarr13 · App Store
“Guided tutorials to elevate your beauty routine — plus the Geneva community that comes with a subscription is like having a group of built-in beauty best friends.”
MXKA Member · mxka.co

Membership options

On-demand library

Frequently asked questions

What is Makeup by Kelli Anne?+

An educational video platform from celebrity makeup artist Kelli Anne Sewell, with long-format guided makeup tutorials and new content uploaded weekly.

Is this for beginners or professionals?+

Both. The tutorials are approachable and instructional for makeup pros, total beginners, and everyone in between.

What kind of tutorials are included?+

Expert techniques, tips and product recommendations covering skin prep, everyday makeup, trends, celebrity looks, full glam and more — some videos even include celebrity drop-ins.

How often is new content added?+

New tutorials are uploaded weekly, and the full on-demand library is available to members any time.

Do I get access to the community?+

Yes. Members join the MXKA “Home” on Geneva to connect with Kelli, the team and other members, plus monthly virtual and IRL events like dinners, happy hours and classes.

What does membership cost?+

Choose the monthly or yearly membership above.

Can I cancel anytime?+

Yes — you can manage or cancel your membership at any time from your account.

Can I watch on my phone?+

Yes. Everything works in your browser, and the Makeup by Kelli Anne app is available on the App Store for watching on the go.